'Get Back to The Good Stuff/Liverpool FC Prank' social film

Reaction on social

And in the news

Crazy Pets are animals made out of two different animal species and have their character traits, skills and faults, which leads to very entertaining but unpredictable behaviours. Some of them are surprising and unique to the particular mix, and players can teach them new skills, too

Crazy Pets live in a special environment in the game. This could be a garden, a room, a cage or a water tank. Aim of the game is to build an ongoing relationship with the Crazy Pet and teaching the player to take responsibility by sticking to a routine and caring for their Crazy Pet

The game starts with a funny looking egg. For a short while, it’s in an incubator but when the Crazy Pet is ready to hatch the player will get a notification so he doesn’t miss its birth. He won't know what he'll get until it's hatched

Some of the Crazy Pets

The player's responsibilities are cleaning the toilet training, feeding, grooming, behaviour training and entertaining their Crazy Pet as well as pop-up challenges and tasks

Crazy Pets can also be used for the player's benefit, like an alarm clock, or to sing and dance for entertainment. Crazy Pets can tell what mood the player is in and act accordingly

Players can also win Crazy Pet Credits which can be redeemed for game add-ons such as Crazy Pet skills or training

Players can share their Crazy Pets with friends for a limited time and play with them

A sat nav unique to the Toyota iQ that makes journeys a lot more exciting by adding a few extra stops along the way, based on customisable preferences

Social ad to promote Heinz's preservative-free ketchup range in the U.S., Europe and China

Sainsbury's Quick Shop App and Augmented Reality Aisle Scanner makes shopping in a hurry a doddle and helps customers find specific products and offers faster

Experiential interactive activation campaign on social for the launch of the new Panda in the UK. We hid 'real' cars in locations around London and people were asked to find and snap them and the winners would receive a range of prizes. We also had a AR version of the same game in various other locations with high footfall, like airports, train stations and landmarks

An experiential ambient campaign to make people aware of the disease and the fact that early diagnosis has very high chance of treatment success

Social listening-driven and interactive installation designed by Olafur Eliasson, as the experiential part of a Qatari caner awareness campaign

Design, development and comms for a travel app that's all about reducing the hard search work and information overload while looking for stuff on the go by only showing the top 5 results wherever you go

'Harry & Barry Rap' social film

MPUs for European brand campaign

There is a tradition in a lot of Middle Eastern and Asian countries where little girls get their head shaved in order for hair to grow back stronger and more beautiful. In the more liberal parts of the Middle East, the launch campaign for Dettol shampoo, which nourishes the scalp and makes hair stronger and more beautiful, is based on this age-old tradition. This campaign gets its effectiveness from the friction that comes from not only showing no head covers, but featuring women with shaved heads

OOH to announce live event

Live event on various social channels and TV, with celebrities participating in the 'hair stunt'. People can then follow the celebrities on their social media channels and find out what happens as their hair grows back, with tips on hairstyles for different hair lengths

Follow-up print

App with secrets and tips for getting a healthy scalp and beautiful, strong hair

Virtual desktop smart meter and home energy controller that reacts to the state of your home's energy consumption and temperature

British Gas Home Smart Meter.
The little British Gas Smart Meter icon on your desktop keeps you up-to-date on how much energy your house is using/wasting at any given moment so you can adjust the energy usage from your computer or your British Gas app when you're not at home.