Social, TikTok and experiential activations with Ian Wright for the FIFA World Cup, asking the public to 'Sing Up For England'

With some help from ian Wright, we asked the great British public to show their support for the England squad on TikTok by singing for them in any place they could think of – from the Tube and libraries to supermarkets and schools. The videos with the most participants can win a prize, like tickets to matches or a bar tap

We also actively asked people to sing in supermarkets, encouraged by Ian Wright on the tannoy