For the new YourGoodSkin product range, which improves the skin within a 28 day period, making it visibly healthier and more radiant looking. This campaign is about this skin rehabilitation process. It features 28 real women who tell us unedited stories of their 28 day YourGoodSkin challenge
DOOH showing a user's day-to-day journey using YourGoodSkin products
An app that guides women through their 28 days, with tools like a skin scanner that gives day to day updates on their progress and supports them with information, and a live chat feature to connect them to women who already have successfully finished their 28 days
In the news and social media
POS